dtect goes undercover: A behind-the-scenes look at online survey fraud detection
dtect goes undercover: A behind-the-scenes look at online survey fraud detection Behind survey fraud: What we learned from going undercover Online surveys are under attack. And it is not just a matter of keeping out speeders or straight-liners anymore. We’re talking about organized networks of fraudsters with specialized tools and training programs to infiltrate whole […]
5 top survey platforms that won’t make you want to throw your laptop out the window
If you’ve been in market research longer than a week, you’ve probably had that moment. You know the one. You’re reviewing a survey that just launched, only to discover the grid questions are completely unreadable on mobile. Or you’re trying to program a survey with complex logic that turns into four hours of debugging and […]
The 5 cardinal sins of survey design and how to find absolution
The 5 cardinal sins of survey design and how to find absolution Survey design seems simple enough. Ask questions, get answers, and analyze data. But if you’ve ever stared at a blank document wondering how to write that first question, you know it’s not straightforward. And while everyone talks about data quality in market research, […]
Market Research Pros Reveal Data Collection Fails [and What They Did to Fix It]
You take pride in your work, so it can be tough going when things don’t go as planned. But getting a survey designed and in field is just the beginning. The real win is getting a project completed, feeling confident in the quality of participants’ answers, and doing an analysis that makes it all make […]
Leveraging dtect as a field management strategy for a competitive edge
You can’t go 5 minutes in market research without hearing someone talk about “data quality.” Yes, it’s paramount to business success. Poor-quality data can lead to inaccurate insights, wasted resources, and, ultimately, flawed business decisions. But it is such a huge topic that the day-to-day realities of market research firms don’t include much luxurious downtime […]