Survey Data Quality in 2026: Why Speed Means Nothing Without Clean Data
The market research industry is having a reckoning. According to a Quirk’s Outlook 2026 report, conversations with nearly 30 insights leaders across North America and Europe reveal a common theme: the traditional insights operating model is visibly breaking. This is not because of the old qual vs. quant debate. It is because of latency and […]
AI Agents Are Already Taking Your Surveys: Here’s How to Stop Them
Artificial intelligence has made it easier than ever to automate tasks that once required human effort. While this brings innovation and efficiency, it also opens the door to new forms of fraud. One of the fastest-emerging threats is the rise of AI Agents, which are now easy for anyone to use. These agents don’t just […]
dtect goes undercover: A behind-the-scenes look at online survey fraud detection
dtect goes undercover: A behind-the-scenes look at online survey fraud detection Behind survey fraud: What we learned from going undercover Online surveys are under attack. And it is not just a matter of keeping out speeders or straight-liners anymore. We’re talking about organized networks of fraudsters with specialized tools and training programs to infiltrate whole […]
5 top survey platforms that won’t make you want to throw your laptop out the window
If you’ve been in market research longer than a week, you’ve probably had that moment. You know the one. You’re reviewing a survey that just launched, only to discover the grid questions are completely unreadable on mobile. Or you’re trying to program a survey with complex logic that turns into four hours of debugging and […]
The 5 cardinal sins of survey design and how to find absolution
The 5 cardinal sins of survey design and how to find absolution Survey design seems simple enough. Ask questions, get answers, and analyze data. But if you’ve ever stared at a blank document wondering how to write that first question, you know it’s not straightforward. And while everyone talks about data quality in market research, […]
Market Research Pros Reveal Data Collection Fails [and What They Did to Fix It]
You take pride in your work, so it can be tough going when things don’t go as planned. But getting a survey designed and in field is just the beginning. The real win is getting a project completed, feeling confident in the quality of participants’ answers, and doing an analysis that makes it all make […]
Leveraging dtect as a field management strategy for a competitive edge
You can’t go 5 minutes in market research without hearing someone talk about “data quality.” Yes, it’s paramount to business success. Poor-quality data can lead to inaccurate insights, wasted resources, and, ultimately, flawed business decisions. But it is such a huge topic that the day-to-day realities of market research firms don’t include much luxurious downtime […]